Stories

<p>The city is our playground. It grows with us and also encourages us to continue developing. New spaces, new possibilities – everything is on the move. Where will it evolve to? What will its future look like? Will it be as smart as our phones, as digital as our lives? Content creator Nicole travelled to Singapore for our exciting &quot;Smart City&quot; episode and looked for answers in this vibrant, futuristic city.</p>

<p>The BMW Expedition Leaders are trained to help you complete your own personal adventure safely.  <br /> <br /> They have all mastered their training as on-road tour guides and off-road instructors, and have now taken their skill set to the next level. They are the ones who can take a group of riders and turn them into a cohesive team. Your trip with a certified BMW Motorrad Expedition Leader is guaranteed to be safe, sporty, and exciting, because they have a thorough understanding of the terrain, the technology, and: you. </p>

<p>Bold style meets high-level engineering. The R20 concept represents our vision of a Roadster. A unique masterpiece with an unmistakeable element at its core: the Big Boxer. The impressive silhouette delights both the eyes and the heart when glancing over the hand-finished seat to the short, striking rear. The sculptural tank is a real eye-catcher with its signal colour. Pink! The R20 concept will celebrate its highly anticipated début in style at the Concorso d’Eleganza Villa d’Este.</p>

<p>We have never been more mobile. Being on the move means having arrived. So far, so contemporary. But how will it be tomorrow? How do we want to live? How will we balance the desire for maximum mobility with environmental demands? How do we want to shape urban life? Like ourselves? Together with content creators, we look for answers as part of “The Future Shack” project. Logical answers. And ones that feel right. Answers that match our values. In this process, we are rethinking the future. Be inspired.</p>

<p>Skill, endurance, teamwork, and pure #SpiritofGS: That’s what it took to succeed in this year’s GS Trophy. From the 15th to 20th of September, 22 teams took on the challenge over a total distance of 1,300 km. But not just anywhere. In its 9th edition, the GS Trophy returned to the place where everything began – to Africa. In Namibia, participants faced a challenging mix of unending savannahs, impressive sandy river beds, and rocky trails. Everything you need for the adventure of a lifetime!</p>

<p>It all starts here. Three protagonists will be accompanying the launch of “The Future Shack” and, together with BMW Motorrad developers, they will talk about new ideas and technologies for the mobility of the future. Episode 1 brings the Home of our Visions to life. Be inspired and delve into our Creative Space.</p>

<p>The existing range of optional equipment and the still growing range of Original BMW Motorrad accessories offer many possibilities for customizing the R 18 and R 18 Classic according to your own preferences. With the introduction of the Option 719 parts, BMW Motorrad is now adding features that enable highest-level bike customisation based on historical roots. After all, the internal code &quot;719&quot; at BMW Motorrad already stood for particularly high-quality and exclusive special equipment, unusual special requests and unique items decades ago. The new Option 719 parts will be available from September 2021. </p>

<p>Roland Sands is known for his daring designs with sports racing influences. He combines styles and knows no limits. When modifying the R 18, he draws inspiration from his father’s drag racing days: He reduces the mighty cruiser to the essentials and gears it up for maximum speed on straight roads. The result is a straight-line dragster with an iconic boxer engine – the R 18 Dragster.</p>

<p>Quickly get from A to B. From work to your friend’s place, from a café to the city. Flexible, spontaneous, always networked: driver, smartphone and the Definition CE 04. Its drive is completely emission-free, the design completely rethought. With the BMW Motorrad Definition CE 04, we are consistently continuing what we started in our first electric maxi-scooter BMW C evolution and the concept bike Concept Link – maximising mobility and pleasure. Electric and emission-free, networked, permanently #PluggedToLife.</p>

<p>We can’t think of a more fitting way to begin a new year than to put your heart and soal into making something absolutely cool – in this case, BMW Motorrad Head-Honcho Ali Al Asfoor decided that he wanted to sink his teeth into creating yet another memorable masterpiece – a custom BMW R nineT.<br /> If you follow this space regularly, you’d know that this isn’t the first time we’ve featured a bizarre work of two-wheeled art from Ali; a few months ago he created two custom R nineT Models with a “love-it-or-hate-it” paint scheme and a flavor that will appeal to enthusiasts who can acutely appreciate what individual customization is all out.</p> <p> </p> <p><strong>What makes the BMW R nineT unique?</strong></p> <p>Well, the one that you see pictured here has a custom yellow paint job along with a brown saddle and contrasting yellow stitching. But you don’t need details like that to fall in love with a R nineT. Notice the engine justting out frm both sides of the bikes? Tha’s because the R nineT has a Flat-Twin Boxer engine mounted in frame – and that gorgeos looking lump is air-cooled.<br /> Perhaps the best feature about the R nineT is how extensively it can be customized simply by using all-BMW parts; from a single Akrapovic exhaust, to solo seats, to Café-Racer style handle bars, this is one extremely versatile motorcycle.<br /> Owing to its low center gravity, lightweight and an inherent balance by virtue of its engine placement, the nineT is the preferred bike of choice for those with stunt inclinations.</p> <p> </p> <p><strong>Why buy one?</strong></p> <p>Well, if those looks don’t get you to whip out the change, then all ou need to do is hop on and go for a ride- something that local BMW Motorrad distributor is more than happy to rrange when you walk into the showroom.<br /> The BMW R nineT is a sophisticated piece of machinery, but it belies that fact with its relatively simple exterior lines and its user friendliness – even for a novice biker.<br /> Combine this with standard safety features such as anti lock brakes and it’s not that hard a choice – maybe when it comes down to choosing a color perhaps.</p>

<p>Kingdom of Bahrain is an island country consisting of a small archipelago centered on Bahrain Island, situated between the Qatar peninsula and the north eastern coast of Saudi Arabia. Bahrain’s population is around 1,566,020. It is 765.3 square Kilometers (295.5 sq. mi) in size, making it the third-smallest nation in Asia after the Maldives and Singapore.</p> <p>Kingdom of Bahrain has always been a motor enthusiasts market. From high-spec sports cars to custom motorbikes, countries such as Bahrain, Saudi, Kuwait and Qatar have a healthy appetite for the latest and greatest. Specifically, Bahrain is an interesting market since the government itself is encouraging motorsports amongst the population and visitors. No more is this more apparent than the fact that Bahrain, since 2004, has been host to the first Formula 1 race in the Middle East at the Bahrain International Circuit (BIC).<br /> </p> <p>The world-class BIC facility has encouraged a spurt of growth in the motor enthusiasts market, with many car and motorbike brands increasing their involvement with local dealerships in the country and engaging in various track events to promote, test and develop their products.</p> <p>Since 1998, Euro Motors set out to position itself as the leader in the automotive industry in the Kingdom of Bahrain and has since come a long way with the start of BMW. The world continues to change at a rapid pace. In many countries, individual mobility remains a focus of political regulation and national industrial policy. The shift in society requires new mobility solutions. Volatility has long become a constant in our everyday business. Markets and consumers alike remain uneasy in these periods of economic uncertainty.</p> <p>To meet these challenges, we formulated our Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, we have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers.<br /> </p> <p>Our activities will remain firmly focused on the premium segments of the international automobile markets. Our mission statement up to the year 2020 is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.<br /> </p> <p>Hence a lot of people have the passion of riding bikes in Kingdom of Bahrain especially when the weather is quite cold between the months of October to April we had to design new features and colors to satisfy all sides of the bike riders.<br /> </p> <p>Between now and then Mr. Ali Al Asfoor (Brand Manager – Euro Motors – Bahrain) had to create his own touches on the bikes. So this BMW R nineT Racer took almost one month and a half until it ended from exhaust, paintings, chroming, etc. but after all this long time it’s one of a kind masterpiece.</p>

<p>The Custom Works ZON team from Japan has received numerous awards for their custom bikes. With &quot;Departed&quot;, Yuichi Yoshizawa and Yoshikazu Ueda once again cause a stir – and promptly there is the next price. The heart of the machine is the prototype of a completely new type of opposed-twin engine. </p>

<p>Big city. Endless urban canyons, among which there is something new to discover around every bend. But it is also the desire for movement, freedom and the possibility to get from one place to the next quickly. With the Concept Link, which BMW Motorrad will be unveiling at the Concorso d’Eleganza Villa d’Este 2017, a concept vehicle has now set about to combine the challenges of urban mobility of tomorrow with the opportunities of a digitalised world.   </p>

<p>Fast can also be clean – Eva Håkansson is sure of this. The mechanical engineer with a doctorate wants to prove to the world that environmentally-friendly electric vehicles are fast and fun, and that mechanical engineering is an outstanding choice of profession for women. On the move with the fastest female motorcyclist in the world, who posted a new world record of 434 km/h with her homemade &quot;KillaJoule&quot; streamliner.</p>

<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>After making its world debut at the Centenary Event on 7 March, the BMW VISION NEXT 100 concept car embarks on a symbolic world tour to China, the UK and the US, where the motorcycle of the future is unveiled in a grand finale. The theme of the tour: &quot;Iconic Impulses. The BMW Group Future Experience&quot;. As a visionary, the BMW Group is exploring the opportunities of digitalisation and the impact of technology on our private and professional lives.</p> <p>From Munich, the BMW VISION NEXT 100 travels to Beijing for its Asia debut. Vision Vehicles from MINI and Rolls-Royce debut in London.</p> <p>The final highlight is the world debut of the BMW Motorrad Vision Vehicle in Los Angeles on 11 October. The motorcycle of the future begins to take shape even before it is actually unveiled.</p>

<p>Glasses in place of a helmet, smart clothing, full balance without a kickstand: Only three of the many inventions that could become standards for riding a motorcycle and add a new dimension to the sense of freedom in an increasingly digitised world. And the best thing about it: this vision vehicle is already here. Introducing the BMW Motorrad VISION NEXT 100. </p>

<p>Made in Taiwan as a quality feature: customizer Winston Yeh creates motorcycles that awaken desires all over the world. His signature: clean, harmonious, black. Just like the R nineT conversion <em>Bavarian Fistfighter</em>.  </p>

<p>Bratty’s R nineT is living up to its name, <em>Cyclone</em>, and kicking up a great deal of dust. Customizer Go Takamine proves once more the uniqueness of the Brat Style he created. Dirt-Track-Vibes on. Pure Soulfuel.  </p>

<p>Of all things, the BMW R 7 from 1934 was used by customizer Kaichiroh Kurosu as inspiration for a futuristic bike called <em>Highway Fighter</em>. R nineT with the futuristic look, made by Cherry's Company.  </p>

<p>When Jeff Wright from Church of Choppers converts a bike, only the essence remains. His version of the R nineT once again proves his extraordinary artistic talent.  </p>

<p>An evening spin off into the mountains and a Sunday afternoon out on the race track – the Japanese Shiro Nakajima had specific ideas of what he wanted to do with his R nineT conversion. With the <em>Clubman Racer,</em> he created an all-rounder entirely according to his own taste. And nevertheless meets the taste of the scene. </p>

<p>The R nineT Scrambler by Hayden Roberts revives the 70s with plenty of flair and attention to detail, giving even the customizer the experience of a special motorcycle journey through time.   </p>

<p>It's the stage for aesthetics, elegance and timeless design: at the Concorso d’Eleganza Villa d’Este at Lake Como, unforgotten motorcycle classics stand alongside new concept vehicles and win over the hearts of the audience. The perfect place to introduce new ideas and designs at the traditional event. Showtime for the world premier of the BMW Motorrad Concept 9cento. </p>

<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>After making its world debut at the Centenary Event on 7 March, the BMW VISION NEXT 100 concept car embarks on a symbolic world tour to China, the UK and the US, where the motorcycle of the future is unveiled in a grand finale. The theme of the tour: &quot;Iconic Impulses. The BMW Group Future Experience&quot;. As a visionary, the BMW Group is exploring the opportunities of digitalisation and the impact of technology on our private and professional lives.</p> <p>From Munich, the BMW VISION NEXT 100 travels to Beijing for its Asia debut. Vision Vehicles from MINI and Rolls-Royce debut in London.</p> <p>The final highlight is the world debut of the BMW Motorrad Vision Vehicle in Los Angeles on 11 October. The motorcycle of the future begins to take shape even before it is actually unveiled.</p>

<p>Over the course of the year, four vision vehicles give you an appetite for what is in store. The BMW, MINI, Rolls-Royce and BMW Motorrad brands paint a visionary picture of the future mobility world. BMW Motorrad rounds this all off splendidly by presenting a visionary motorcycle in Santa Monica in October.</p> <p>There was an inspirational preview of the futuristic designs at the festive opening event for the anniversary year in the Munich Olympiahalle. At the big birthday celebration, the first of a total of four Vision Vehicles were unveiled. The BMW brand got the ball rolling and demonstrated what mobility will feel like in the coming decades with the world premier of the futuristic car BMW VISION NEXT 100. The curtains for the remaining Vision Vehicles will be opened over the coming months.</p>

<p> <style>* { } * { } * { } mso-generic-font-family:roman { } mso-font-pitch:variable { } * { } p.MsoNormal, li.MsoNormal, div.MsoNormal { } * { } mso-pagination:widow-orphan { } Arial, sans-serif { } mso-fareast-font-family:Arial { } mso-ansi-language:EN { } *.MsoChpDefault { font-size: 11.0pt; } *, sans-serif { } mso-ascii-font-family:Arial { } mso-fareast-font-family:Arial { } mso-hansi-font-family:Arial { } mso-bidi-font-family:Arial { } mso-ansi-language:EN { } *.MsoPapDefault { line-height: 115.0%; } div.WordSection1 { page: WordSection1; } </style> </p> <p class="MsoNormal"><span lang="EN">A burning passion for motorcycles, married to technological know-how; that was the inspiration for Mark Roebke and Justin Bradshaw to develop the motorcycling app REVER. At its core, it enables—among many features—motorcyclists to record their rides and share them with like-minded souls. The two founders from Colorado, USA, talk about their ambitions and goals.</span></p> <p> </p> <p> </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>After making its world debut at the Centenary Event on 7 March, the BMW VISION NEXT 100 concept car embarks on a symbolic world tour to China, the UK and the US, where the motorcycle of the future is unveiled in a grand finale. The theme of the tour: &quot;Iconic Impulses. The BMW Group Future Experience&quot;. As a visionary, the BMW Group is exploring the opportunities of digitalisation and the impact of technology on our private and professional lives.</p> <p>From Munich, the BMW VISION NEXT 100 travels to Beijing for its Asia debut. Vision Vehicles from MINI and Rolls-Royce debut in London.</p> <p>The final highlight is the world debut of the BMW Motorrad Vision Vehicle in Los Angeles on 11 October. The motorcycle of the future begins to take shape even before it is actually unveiled.</p>

<p>Over the course of the year, four vision vehicles give you an appetite for what is in store. The BMW, MINI, Rolls-Royce and BMW Motorrad brands paint a visionary picture of the future mobility world. BMW Motorrad rounds this all off splendidly by presenting a visionary motorcycle in Santa Monica in October.</p> <p>There was an inspirational preview of the futuristic designs at the festive opening event for the anniversary year in the Munich Olympiahalle. At the big birthday celebration, the first of a total of four Vision Vehicles were unveiled. The BMW brand got the ball rolling and demonstrated what mobility will feel like in the coming decades with the world premier of the futuristic car BMW VISION NEXT 100. The curtains for the remaining Vision Vehicles will be opened over the coming months.</p>

<p>Glasses in place of a helmet, smart clothing, full balance without a kickstand: Only three of the many inventions that could become standards for riding a motorcycle and add a new dimension to the sense of freedom in an increasingly digitised world. And the best thing about it: this vision vehicle is already here. Introducing the BMW Motorrad VISION NEXT 100. </p>

<p> <style>* { } * { } * { } mso-generic-font-family:roman { } mso-font-pitch:variable { } * { } p.MsoNormal, li.MsoNormal, div.MsoNormal { } * { } mso-pagination:widow-orphan { } Arial, sans-serif { } mso-fareast-font-family:Arial { } mso-ansi-language:EN { } *.MsoChpDefault { font-size: 11.0pt; } *, sans-serif { } mso-ascii-font-family:Arial { } mso-fareast-font-family:Arial { } mso-hansi-font-family:Arial { } mso-bidi-font-family:Arial { } mso-ansi-language:EN { } *.MsoPapDefault { line-height: 115.0%; } div.WordSection1 { page: WordSection1; } </style> </p> <p class="MsoNormal"><span lang="EN">A burning passion for motorcycles, married to technological know-how; that was the inspiration for Mark Roebke and Justin Bradshaw to develop the motorcycling app REVER. At its core, it enables—among many features—motorcyclists to record their rides and share them with like-minded souls. The two founders from Colorado, USA, talk about their ambitions and goals.</span></p> <p> </p> <p> </p>

<p>From 5th to 7th of July 2024, Garmisch-Partenkirchen was again transformed into the Mecca of motorcycle culture, as the BMW Motorrad Days event returned to its traditional home after a two-year stint in Berlin. An emotional highlight for the global BMW Motorrad community, who appreciate this location for its breathtaking panoramic views of the Alps, and for the reminders of past BMW Motorrad Days.</p>

<p>The existing range of optional equipment and the still growing range of Original BMW Motorrad accessories offer many possibilities for customizing the R 18 and R 18 Classic according to your own preferences. With the introduction of the Option 719 parts, BMW Motorrad is now adding features that enable highest-level bike customisation based on historical roots. After all, the internal code &quot;719&quot; at BMW Motorrad already stood for particularly high-quality and exclusive special equipment, unusual special requests and unique items decades ago. The new Option 719 parts will be available from September 2021. </p>

<p>Roland Sands is known for his daring designs with sports racing influences. He combines styles and knows no limits. When modifying the R 18, he draws inspiration from his father’s drag racing days: He reduces the mighty cruiser to the essentials and gears it up for maximum speed on straight roads. The result is a straight-line dragster with an iconic boxer engine – the R 18 Dragster.</p>

<p>We can’t think of a more fitting way to begin a new year than to put your heart and soal into making something absolutely cool – in this case, BMW Motorrad Head-Honcho Ali Al Asfoor decided that he wanted to sink his teeth into creating yet another memorable masterpiece – a custom BMW R nineT.<br /> If you follow this space regularly, you’d know that this isn’t the first time we’ve featured a bizarre work of two-wheeled art from Ali; a few months ago he created two custom R nineT Models with a “love-it-or-hate-it” paint scheme and a flavor that will appeal to enthusiasts who can acutely appreciate what individual customization is all out.</p> <p> </p> <p><strong>What makes the BMW R nineT unique?</strong></p> <p>Well, the one that you see pictured here has a custom yellow paint job along with a brown saddle and contrasting yellow stitching. But you don’t need details like that to fall in love with a R nineT. Notice the engine justting out frm both sides of the bikes? Tha’s because the R nineT has a Flat-Twin Boxer engine mounted in frame – and that gorgeos looking lump is air-cooled.<br /> Perhaps the best feature about the R nineT is how extensively it can be customized simply by using all-BMW parts; from a single Akrapovic exhaust, to solo seats, to Café-Racer style handle bars, this is one extremely versatile motorcycle.<br /> Owing to its low center gravity, lightweight and an inherent balance by virtue of its engine placement, the nineT is the preferred bike of choice for those with stunt inclinations.</p> <p> </p> <p><strong>Why buy one?</strong></p> <p>Well, if those looks don’t get you to whip out the change, then all ou need to do is hop on and go for a ride- something that local BMW Motorrad distributor is more than happy to rrange when you walk into the showroom.<br /> The BMW R nineT is a sophisticated piece of machinery, but it belies that fact with its relatively simple exterior lines and its user friendliness – even for a novice biker.<br /> Combine this with standard safety features such as anti lock brakes and it’s not that hard a choice – maybe when it comes down to choosing a color perhaps.</p>

<p>Kingdom of Bahrain is an island country consisting of a small archipelago centered on Bahrain Island, situated between the Qatar peninsula and the north eastern coast of Saudi Arabia. Bahrain’s population is around 1,566,020. It is 765.3 square Kilometers (295.5 sq. mi) in size, making it the third-smallest nation in Asia after the Maldives and Singapore.</p> <p>Kingdom of Bahrain has always been a motor enthusiasts market. From high-spec sports cars to custom motorbikes, countries such as Bahrain, Saudi, Kuwait and Qatar have a healthy appetite for the latest and greatest. Specifically, Bahrain is an interesting market since the government itself is encouraging motorsports amongst the population and visitors. No more is this more apparent than the fact that Bahrain, since 2004, has been host to the first Formula 1 race in the Middle East at the Bahrain International Circuit (BIC).<br /> </p> <p>The world-class BIC facility has encouraged a spurt of growth in the motor enthusiasts market, with many car and motorbike brands increasing their involvement with local dealerships in the country and engaging in various track events to promote, test and develop their products.</p> <p>Since 1998, Euro Motors set out to position itself as the leader in the automotive industry in the Kingdom of Bahrain and has since come a long way with the start of BMW. The world continues to change at a rapid pace. In many countries, individual mobility remains a focus of political regulation and national industrial policy. The shift in society requires new mobility solutions. Volatility has long become a constant in our everyday business. Markets and consumers alike remain uneasy in these periods of economic uncertainty.</p> <p>To meet these challenges, we formulated our Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, we have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers.<br /> </p> <p>Our activities will remain firmly focused on the premium segments of the international automobile markets. Our mission statement up to the year 2020 is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.<br /> </p> <p>Hence a lot of people have the passion of riding bikes in Kingdom of Bahrain especially when the weather is quite cold between the months of October to April we had to design new features and colors to satisfy all sides of the bike riders.<br /> </p> <p>Between now and then Mr. Ali Al Asfoor (Brand Manager – Euro Motors – Bahrain) had to create his own touches on the bikes. So this BMW R nineT Racer took almost one month and a half until it ended from exhaust, paintings, chroming, etc. but after all this long time it’s one of a kind masterpiece.</p>

<p>The Custom Works ZON team from Japan has received numerous awards for their custom bikes. With &quot;Departed&quot;, Yuichi Yoshizawa and Yoshikazu Ueda once again cause a stir – and promptly there is the next price. The heart of the machine is the prototype of a completely new type of opposed-twin engine. </p>

<p>The R nineT is the perfect basis for an individual modification: in just a few short steps, its rear end transforms from a two-seater to a solo, and thanks to the separation between vehicle and engine electronics, gearheads have practically no limits in terms of what they can do. The most widely renowned customizers have run riot on the R nineT. With their unmistakable signatures, they show what can be done with expertise and the modern classic boxer. Curtains up for the Soulfuel bikes!   </p>

<p>Large quantities of black powder coating cover the 9 Tracker in a black robe. Those wishing to understand the motorcycle from Blitz Motorcycles must approach it like a masterpiece.  </p>

<p>Made in Taiwan as a quality feature: customizer Winston Yeh creates motorcycles that awaken desires all over the world. His signature: clean, harmonious, black. Just like the R nineT conversion <em>Bavarian Fistfighter</em>.  </p>

<p>Bratty’s R nineT is living up to its name, <em>Cyclone</em>, and kicking up a great deal of dust. Customizer Go Takamine proves once more the uniqueness of the Brat Style he created. Dirt-Track-Vibes on. Pure Soulfuel.  </p>

<p>Of all things, the BMW R 7 from 1934 was used by customizer Kaichiroh Kurosu as inspiration for a futuristic bike called <em>Highway Fighter</em>. R nineT with the futuristic look, made by Cherry's Company.  </p>

<p>When Jeff Wright from Church of Choppers converts a bike, only the essence remains. His version of the R nineT once again proves his extraordinary artistic talent.  </p>

<p>The first meeting of Kengo Kimura and the R nineT Scrambler is like an awkward blind date, but the motorcycle quickly wins over the Japanese's affection – and the owner from Heiwa gives the bike the look of its home.  </p>

<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>After making its world debut at the Centenary Event on 7 March, the BMW VISION NEXT 100 concept car embarks on a symbolic world tour to China, the UK and the US, where the motorcycle of the future is unveiled in a grand finale. The theme of the tour: &quot;Iconic Impulses. The BMW Group Future Experience&quot;. As a visionary, the BMW Group is exploring the opportunities of digitalisation and the impact of technology on our private and professional lives.</p> <p>From Munich, the BMW VISION NEXT 100 travels to Beijing for its Asia debut. Vision Vehicles from MINI and Rolls-Royce debut in London.</p> <p>The final highlight is the world debut of the BMW Motorrad Vision Vehicle in Los Angeles on 11 October. The motorcycle of the future begins to take shape even before it is actually unveiled.</p>

<p>Over the course of the year, four vision vehicles give you an appetite for what is in store. The BMW, MINI, Rolls-Royce and BMW Motorrad brands paint a visionary picture of the future mobility world. BMW Motorrad rounds this all off splendidly by presenting a visionary motorcycle in Santa Monica in October.</p> <p>There was an inspirational preview of the futuristic designs at the festive opening event for the anniversary year in the Munich Olympiahalle. At the big birthday celebration, the first of a total of four Vision Vehicles were unveiled. The BMW brand got the ball rolling and demonstrated what mobility will feel like in the coming decades with the world premier of the futuristic car BMW VISION NEXT 100. The curtains for the remaining Vision Vehicles will be opened over the coming months.</p>

<p>Glasses in place of a helmet, smart clothing, full balance without a kickstand: Only three of the many inventions that could become standards for riding a motorcycle and add a new dimension to the sense of freedom in an increasingly digitised world. And the best thing about it: this vision vehicle is already here. Introducing the BMW Motorrad VISION NEXT 100. </p>

<p>A powerful app in the palm of your hand; its simple interface allows users to quickly record rides, share with friends or community, and has many other powerful navigation features.<strong></strong></p>

<p> <style>* { } * { } * { } mso-generic-font-family:roman { } mso-font-pitch:variable { } * { } p.MsoNormal, li.MsoNormal, div.MsoNormal { } * { } mso-pagination:widow-orphan { } Arial, sans-serif { } mso-fareast-font-family:Arial { } mso-ansi-language:EN { } *.MsoChpDefault { font-size: 11.0pt; } *, sans-serif { } mso-ascii-font-family:Arial { } mso-fareast-font-family:Arial { } mso-hansi-font-family:Arial { } mso-bidi-font-family:Arial { } mso-ansi-language:EN { } *.MsoPapDefault { line-height: 115.0%; } div.WordSection1 { page: WordSection1; } </style> </p> <p class="MsoNormal"><span lang="EN">A burning passion for motorcycles, married to technological know-how; that was the inspiration for Mark Roebke and Justin Bradshaw to develop the motorcycling app REVER. At its core, it enables—among many features—motorcyclists to record their rides and share them with like-minded souls. The two founders from Colorado, USA, talk about their ambitions and goals.</span></p> <p> </p> <p> </p>

<p>A powerful app in the palm of your hand; its simple interface allows users to quickly record rides, share with friends or community, and has many other powerful navigation features.<strong></strong></p>

<p>From 5th to 7th of July 2024, Garmisch-Partenkirchen was again transformed into the Mecca of motorcycle culture, as the BMW Motorrad Days event returned to its traditional home after a two-year stint in Berlin. An emotional highlight for the global BMW Motorrad community, who appreciate this location for its breathtaking panoramic views of the Alps, and for the reminders of past BMW Motorrad Days.</p>

<p>He's his own boss. Years ago, Isaac Johnston traded his office job for a life as a storyteller and lifestyle photographer. Today, the American from Montana lives for unexpected experiences and loves exciting and inspiring places. Above all, nature holds a special allure for him.    </p>

<p> <style>* { } * { } * { } mso-generic-font-family:roman { } mso-font-pitch:variable { } * { } p.MsoNormal, li.MsoNormal, div.MsoNormal { } * { } mso-pagination:widow-orphan { } Arial, sans-serif { } mso-fareast-font-family:Arial { } mso-ansi-language:EN { } *.MsoChpDefault { font-size: 11.0pt; } *, sans-serif { } mso-ascii-font-family:Arial { } mso-fareast-font-family:Arial { } mso-hansi-font-family:Arial { } mso-bidi-font-family:Arial { } mso-ansi-language:EN { } *.MsoPapDefault { line-height: 115.0%; } div.WordSection1 { page: WordSection1; } </style> </p> <p class="MsoNormal"><span lang="EN">A burning passion for motorcycles, married to technological know-how; that was the inspiration for Mark Roebke and Justin Bradshaw to develop the motorcycling app REVER. At its core, it enables—among many features—motorcyclists to record their rides and share them with like-minded souls. The two founders from Colorado, USA, talk about their ambitions and goals.</span></p> <p> </p> <p> </p>

<p>From 5th to 7th of July 2024, Garmisch-Partenkirchen was again transformed into the Mecca of motorcycle culture, as the BMW Motorrad Days event returned to its traditional home after a two-year stint in Berlin. An emotional highlight for the global BMW Motorrad community, who appreciate this location for its breathtaking panoramic views of the Alps, and for the reminders of past BMW Motorrad Days.</p>

<p> <style>* { } * { } * { } mso-generic-font-family:roman { } mso-font-pitch:variable { } * { } p.MsoNormal, li.MsoNormal, div.MsoNormal { } * { } mso-pagination:widow-orphan { } Arial, sans-serif { } mso-fareast-font-family:Arial { } mso-ansi-language:EN { } *.MsoChpDefault { font-size: 11.0pt; } *, sans-serif { } mso-ascii-font-family:Arial { } mso-fareast-font-family:Arial { } mso-hansi-font-family:Arial { } mso-bidi-font-family:Arial { } mso-ansi-language:EN { } *.MsoPapDefault { line-height: 115.0%; } div.WordSection1 { page: WordSection1; } </style> </p> <p class="MsoNormal"><span lang="EN">A burning passion for motorcycles, married to technological know-how; that was the inspiration for Mark Roebke and Justin Bradshaw to develop the motorcycling app REVER. At its core, it enables—among many features—motorcyclists to record their rides and share them with like-minded souls. The two founders from Colorado, USA, talk about their ambitions and goals.</span></p> <p> </p> <p> </p>

<p>A powerful app in the palm of your hand; its simple interface allows users to quickly record rides, share with friends or community, and has many other powerful navigation features.<strong></strong></p>

<p>From 5th to 7th of July 2024, Garmisch-Partenkirchen was again transformed into the Mecca of motorcycle culture, as the BMW Motorrad Days event returned to its traditional home after a two-year stint in Berlin. An emotional highlight for the global BMW Motorrad community, who appreciate this location for its breathtaking panoramic views of the Alps, and for the reminders of past BMW Motorrad Days.</p>

<p>He's his own boss. Years ago, Isaac Johnston traded his office job for a life as a storyteller and lifestyle photographer. Today, the American from Montana lives for unexpected experiences and loves exciting and inspiring places. Above all, nature holds a special allure for him.    </p>

<p> <style>* { } * { } * { } mso-generic-font-family:roman { } mso-font-pitch:variable { } * { } p.MsoNormal, li.MsoNormal, div.MsoNormal { } * { } mso-pagination:widow-orphan { } Arial, sans-serif { } mso-fareast-font-family:Arial { } mso-ansi-language:EN { } *.MsoChpDefault { font-size: 11.0pt; } *, sans-serif { } mso-ascii-font-family:Arial { } mso-fareast-font-family:Arial { } mso-hansi-font-family:Arial { } mso-bidi-font-family:Arial { } mso-ansi-language:EN { } *.MsoPapDefault { line-height: 115.0%; } div.WordSection1 { page: WordSection1; } </style> </p> <p class="MsoNormal"><span lang="EN">A burning passion for motorcycles, married to technological know-how; that was the inspiration for Mark Roebke and Justin Bradshaw to develop the motorcycling app REVER. At its core, it enables—among many features—motorcyclists to record their rides and share them with like-minded souls. The two founders from Colorado, USA, talk about their ambitions and goals.</span></p> <p> </p> <p> </p>

<p>From 5th to 7th of July 2024, Garmisch-Partenkirchen was again transformed into the Mecca of motorcycle culture, as the BMW Motorrad Days event returned to its traditional home after a two-year stint in Berlin. An emotional highlight for the global BMW Motorrad community, who appreciate this location for its breathtaking panoramic views of the Alps, and for the reminders of past BMW Motorrad Days.</p>

<p>The city is our playground. It grows with us and also encourages us to continue developing. New spaces, new possibilities – everything is on the move. Where will it evolve to? What will its future look like? Will it be as smart as our phones, as digital as our lives? Content creator Nicole travelled to Singapore for our exciting &quot;Smart City&quot; episode and looked for answers in this vibrant, futuristic city.</p>

<p>The BMW Motorrad Vision AMBY is an idea. Our idea of future mobility. We call it &quot;adaptive mobility&quot;. In the future, you will use precisely the routes you want to use. You will arrive at your destination as quickly or as relaxed as possible. And all this with the same vehicle. Some aspects of this vision are already reality: an electric drive, high individuality, a unique design.</p>

<p>It all starts here. Three protagonists will be accompanying the launch of “The Future Shack” and, together with BMW Motorrad developers, they will talk about new ideas and technologies for the mobility of the future. Episode 1 brings the Home of our Visions to life. Be inspired and delve into our Creative Space.</p>

<p>Your life – every day. 24 hours. A job for life and nine to five? Not for you. Time out from a time out? Your life is not a straight line. You don't live in the fast lane. You are everywhere – all the time. Always by your side: the BMW Motorrad Concept CE 02. The city is full of opportunities and you are in control – because this is your life.</p>

<p>Quickly get from A to B. From work to your friend’s place, from a café to the city. Flexible, spontaneous, always networked: driver, smartphone and the Definition CE 04. Its drive is completely emission-free, the design completely rethought. With the BMW Motorrad Definition CE 04, we are consistently continuing what we started in our first electric maxi-scooter BMW C evolution and the concept bike Concept Link – maximising mobility and pleasure. Electric and emission-free, networked, permanently #PluggedToLife.</p>

<p>Fast can also be clean – Eva Håkansson is sure of this. The mechanical engineer with a doctorate wants to prove to the world that environmentally-friendly electric vehicles are fast and fun, and that mechanical engineering is an outstanding choice of profession for women. On the move with the fastest female motorcyclist in the world, who posted a new world record of 434 km/h with her homemade &quot;KillaJoule&quot; streamliner.</p>